LBAYORKIE
Well-Known Member
- Dec 30, 2009
- 3,354
- 233
I'm not crazy about it. It just reinforces old fashioned stereotypes as to what Yorkshire's all about.
However, if it gets people talking and if it makes people realise how many destinations there are from LBA, and if it raises the airports profile, then it's done it's job, whether we like it or not I guess. Theres probably a reason why publicity consultants do what they do and we don't.
Ultimately, nobody is going to not fly from LBA because they object to this campaign but quite a few new passengers might. Many will find it amusing and memorable. We've complained on here loads about lack of publicity. Right now there's loads of publicity on line, and now on the buses and we still complain because it's not what we wanted, but we are not the 'experts'.
Despite not being what I would have preferred, I'm happy that they are making a concerted effort to increase the profile if the airport, and if it works I don't care how they did it.
Maybe we should ask forum members for suggestions.
Here's mine: 'Up and away from LBA'