I have just found an article which has caught my eye.
KLM, Air France grab more traffic - Airlines grow market share
It appears that Air France/ KLM's aggressive push for more of the Canada-Europe traffic pie has worked out.
Although definitive figures are not available yet, Air Canada's transatlantic traffic rose 11.6 per cent in the second quarter and 4.4 per cent in July, while volume for all carriers on that run increased significantly more than that.
Figures by Montreal's International Air Transport Association (IATA) show that two-way traffic between Canada and Europe jumped 24.8 per cent in April, 11.7 per cent in May and 10.4 per cent in June, markedly more than the 11.6-per-cent average Air Canada put up for those three months. The overall July increase of 13.3 per cent is three times higher than Air Canada's.
Although one possible reason for the disparity is the introduction by Air France/ KLM of service on its Paris-Montreal route aboard a 538-seat A380 superjumbo starting on April 22, it's not a certainty.
It seems that Canada is becoming an increasingly popular place, but Air Transat are failing to grab any of the market that is definitely out there.
Their fleet is getting a lot older and there is still no definite replacement for the A310 family. I was recently weighing up which carrier would be ideal for a typically bias route, on my part, from LBA to Canada. I immediately thought of Air Transat but after reading their 12 strong A310 fleet are to be leaving the fleet between 2013 and 2016 and no replacement has been found, they look to be heading into the ground.
The A310's make up 12 out of their fleet of 22 aircraft, so it looks like a very large portion of the airline is to be soon lost....
They don't seem to be competitive enough, and as Air Canada and European airlines are quickly taking parts of the market that have been found, Air Transat are being left behind.
Air Transat (TS, Montréal Trudeau) urgently needs to secure CAD500 million Canadian dollars (USD401 million) in long-term financing to ensure its operations' continuity should its acquisition by Air Canada (AC, Montréal Trudeau) not go ahead, parent company Transat A.T. Inc. said in its...
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