Sorry I mist that but in reality do you think there will be room for both brands working side by side. Both WOW Air and Icelandair have struggled to maintain what we would consider to be major routes within the UK.
Both were in financial difficulties, albeit it looks like WOW were more precarious. There is only room for one Icelandic carrier and certainly the `Icelandair` name will continue. Integration will be a problem, initially as WOW are Airbus and the Flag Carrier are firmly Boeing. Restructuring and cutting out unprofitable routes and getting rid of moneypit leases on aircraft will certainly be the order of the day.