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WOW Air


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Aviador

Administrator
Staff member
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Admin #22
Sorry I mist that but in reality do you think there will be room for both brands working side by side. Both WOW Air and Icelandair have struggled to maintain what we would consider to be major routes within the UK.
 

Jerry

Moderator
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Moderator #23
That came as surprise! Will be interesting to see what happens with them and i wonder if they'll use WOW like AF are using Joon to lower costs on more marginal routes.
 

Carl0927

Premium Member
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Dec 19, 2016
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#24
Or will Icelandair just loose the Wow name in time, I understand it has had some bad press from customer experience point of view. Perhaps Icelandair won't want to be associated with that.
 

paully

Well-Known Member
Jan 22, 2018
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#26
Both were in financial difficulties, albeit it looks like WOW were more precarious. There is only room for one Icelandic carrier and certainly the `Icelandair` name will continue. Integration will be a problem, initially as WOW are Airbus and the Flag Carrier are firmly Boeing. Restructuring and cutting out unprofitable routes and getting rid of moneypit leases on aircraft will certainly be the order of the day.
 

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