I'm not convinced either. With an airline their aircraft livery is their main branding. A brand is about customer recognition. If you change the branding too much customers will lose familiarity with it. If you look at some of the world most famous brands they never need to change. Those that do don't usually benefit from it.
Joe publication would probably instently regonise the existing scheme which is presumably the objective. The new one will probably just get lost among all the others and some of the guff in the press release about the two greens from their so called pallet of colours reflecting strength, confidentce and their values, well thats gone over my head, anyway not over keen on it.
Do people actually paid for this sort of stuff?
Presumably BA will be next despite having an instently regonisable scheme worldwide which they bssically stumbled on during "the tails" fiasco aftera bit of talking to by a certain lady prime ministerand a public outcry.