- Admin
- #41
[textarea]US advertising fine for Virgin
Virgin Atlantic has been fined $50,000 by the US Department of Transportation (DoT) over problems with its online price advertising. The US regulator said Virgin displayed air fares without including government taxes and fees; to see taxes and fees, consumers had to scroll down to the bottom of the page to read the fine print. This violated US rules requiring any advertising that includes a price to state the full price to be paid by the consumer, including all carrier-imposed surcharges.
US transportation secretary Ray LaHood said: ‘When passengers buy an airline ticket, they have a right to know the full price they will have to pay. We expect airlines to treat their passengers fairly and will take enforcement action when our price advertising rules are violated.’
Source[/textarea]
Virgin Atlantic has been fined $50,000 by the US Department of Transportation (DoT) over problems with its online price advertising. The US regulator said Virgin displayed air fares without including government taxes and fees; to see taxes and fees, consumers had to scroll down to the bottom of the page to read the fine print. This violated US rules requiring any advertising that includes a price to state the full price to be paid by the consumer, including all carrier-imposed surcharges.
US transportation secretary Ray LaHood said: ‘When passengers buy an airline ticket, they have a right to know the full price they will have to pay. We expect airlines to treat their passengers fairly and will take enforcement action when our price advertising rules are violated.’
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