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Well reading what the CEO said it looks like they may not potentially do any expansion until after 2024, Spencer Birns did previously say that the airport wouldn't look like hitting pre pandemic numbers until 2025.A three aircraft base must be a target in the fairly near future with eventual growth on that.
CWL has a proven track record for summer sun routes albeit one has to go back to before the pre-noughties recession for the real evidence. In 2007 when the airport handled 2.1 million passengers it was still losing substantial passenger traffic to other airports including over 700,000 to Bristol that year (CAA survey). So even at that high point there was obvious potential to claw back more passengers.
In terms of the passenger volume needed to feed the airport's ancillary revenue streams Wizz has to succeed, and the airline seems confident that it will. It's significant to me that Wizz is operating iits CWL programme as a commercial venture with no subsidies from the airport owner.
I'd expect that any Eastern European routes would be a long time coming probably until there was 3 aircraft and there was enough leisure traffic to sustain them.She mentioned in the article, the possibility of eastern European routes, BMI Baby previously operated routes to Poland and Prague, with the right prices many Easter Europeans who chose to remain in Wales, would find these services a great help. With their low prices, it may be possible to start reclaiming Welsh passengers back from BRS, and even prove a challenge to FR and EZY. Let's hope they are well supported, the WIZZ CEO seems happy with the bookings so far, but only time will tell.
On Facebook, Twitter and Instagram the airport has been doing a daily countdown the last 10 (i think) days about the start of the base, there has been regular adverts on the radio. I don't personally see what else could've done in what i expect is a restricted budget, i doubt very much the airport has the budget for TV or billboards.This post is as much a question as a statement as I don't do social media so don't know what appeared there. According to the comments I mentioned earlier the answer seems to be 'not a lot'.
But nothing on the airport's own website today? Making a big splash there would not have cost the earth. Today's launch has been ignored completely in that medium.On Facebook, Twitter and Instagram the airport has been doing a daily countdown the last 10 (i think) days about the start of the base, there has been regular adverts on the radio. I don't personally see what else could've done in what i expect is a restricted budget, i doubt very much the airport has the budget for TV or billboards.
Which is really disappointing in that regard especially as potentially an article like that can help drive traffic to the airports own website if shared through the airports social media.But nothing on the airport's own website today? Making a big splash there would not have cost the earth. Today's launch has been ignored completely in that medium.
I was amazed that they used the terms “around 200 passengers” and “bang-on” in an official social media post!
An unbelievable case of the missing social media team - at a time when social media is king.
Not good.
Yes it is a little odd especially as they're operating Lanzarote in place of Heraklion 3 weekly. Also it should also mean only 1 departure for them on Thursdays as well until Corfu kicks in.
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