TheLocalYokel
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- Jan 14, 2009
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- #181
You make a valid point about Iberia Express and Madrid, Liam. With the momentum the airport has built up in the past couple of years or so the loss of such an airline and route would be a negative step. I know that's stating the obvious in that the loss of any airline/route at any airport is usually not a positive event, but CWL is trying hard (and succeeding) in showing the world, and especially the airline world, that it is no longer the airport of Abertis days.I remember listening to an interview with Roger Lewis on the radio, and he did say that their ambition was to target a link/links to America. He did say it wouldn't be anything until 2019 at the earliest, so maybe there is some legs in that.
It also would help airline conversations if CWL could keep the Iberia link to MAD. It would help show that there is a 'project' at the airport and it's worth investing in. It also helps convince airlines that there is a market at CWL, and the investment is justified. Airlines leaving after a single season can sometimes leave a sour taste when trying to engage with other airlines to operate. I hope IB stick around though and give next summer another try, brand awareness and marketing is the key; we only have to see how VY is performing now to when it was when they first arrived as an example of that!
I'm not suggesting that Iberia/MAD would be a bellwether if it didn't return but it's certainly something that needs to be avoided if at all possible.
I wonder how Helvetic would have fared had it began its Zurich operation now.
As for the USA, I'd have thought that someone like Norwegian or Primera was more likely than a legacy carrier.