Matt995
Well-Known Member
Flybe wins unique “anna.aero Towering Achievement Cake Prize” for BHX winter launch celebration
Nobody can ever win this cake award ever again: When Flybe turned Birmingham Airport’s control tower purple in October, the occasion was celebrated with this incredible anna.aero-award-winning cake, sliced up here by Flybe CEO Christine Ourmières-Widener and Birmingham Airport COO David Winstanley.
While we await the winner of the public vote for the 26 cakes entered into this week’s W17/18 Part I reader poll, Flybe has already been awarded a special once in a lifetime prize for this fantastic cake celebrating the October night Flybe turned Birmingham Airport’s ATC tower purple. The stunt completed Flybe’s distinctive branding throughout the airport, and marked the start of its winter schedule including four brand new routes.
Flybe is BHX’s largest scheduled carrier by movements with 682 flights a week across 23 routes, a market position reinforced with a consistent purple experience for Flybe customers from check-in to gate; and now extended to the drive-up and drive-past, as the BHX tower will now be illuminated purple at all times.
“We wanted to establish a really strong branding presence and make our customers’ journey truly consistent, so the tower illumination is the finishing touch to bring the power of Flybe purple to Birmingham,” said CEO Christine Ourmières-Widener, welcoming the city’s key business, travel and tourism leaders to the “purple countdown,” and to share a slice of the TWR cake.
David Winstanley, Birmingham Airport’s COO agreed: “Flybe has carried over 2.1 million passengers in the last year, so it’s great that passengers are now given the full Flybe service.”
Highlights of the 2017/18 Birmingham winter schedule include six seasonal flights a week to Hamburg, daily flights to Newquay over the Christmas holidays, while flights to Amsterdam will increase to a daily service.
Nobody can ever win this cake award ever again: When Flybe turned Birmingham Airport’s control tower purple in October, the occasion was celebrated with this incredible anna.aero-award-winning cake, sliced up here by Flybe CEO Christine Ourmières-Widener and Birmingham Airport COO David Winstanley.
While we await the winner of the public vote for the 26 cakes entered into this week’s W17/18 Part I reader poll, Flybe has already been awarded a special once in a lifetime prize for this fantastic cake celebrating the October night Flybe turned Birmingham Airport’s ATC tower purple. The stunt completed Flybe’s distinctive branding throughout the airport, and marked the start of its winter schedule including four brand new routes.
Flybe is BHX’s largest scheduled carrier by movements with 682 flights a week across 23 routes, a market position reinforced with a consistent purple experience for Flybe customers from check-in to gate; and now extended to the drive-up and drive-past, as the BHX tower will now be illuminated purple at all times.
“We wanted to establish a really strong branding presence and make our customers’ journey truly consistent, so the tower illumination is the finishing touch to bring the power of Flybe purple to Birmingham,” said CEO Christine Ourmières-Widener, welcoming the city’s key business, travel and tourism leaders to the “purple countdown,” and to share a slice of the TWR cake.
David Winstanley, Birmingham Airport’s COO agreed: “Flybe has carried over 2.1 million passengers in the last year, so it’s great that passengers are now given the full Flybe service.”
Highlights of the 2017/18 Birmingham winter schedule include six seasonal flights a week to Hamburg, daily flights to Newquay over the Christmas holidays, while flights to Amsterdam will increase to a daily service.
