TheLocalYokel
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- Jan 14, 2009
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- #761
The Bristol Post is one of Trinity's Mirror's 200+ regional newspapers: newspaper in the loosest sense as it's more like a comic with journalists (again in the loosest sense) whose main attribute appears to be that they are cheap to employ. Many seem just out of school with an appalling grasp of syntax, grammar and spelling. There appears to be no requirement for sub-editors these days who, if they were employed, would at least correct the worst excesses of the fledgling reporters.With the media at a successful airport like Bristol unless there is a very good relationship between the airport and the local paper then the negatives probably would get promoted more as it's more click bait news. Also you have to ask is Bristol Airport a customer of the Bristol Post by advertising with them or doing sponsored articles? If they did more like that with the Bristol Post then the stuff produced would come out generally more positive.
A responsible newspaper should not need to be bribed in order to write favourably about an organisation, although in truth I don't believe the Bristol Post is in that corner. Their main source for articles about anything is the press release which they invariably publish virtually unedited. Their junior hacks are also encouraged to trawl social media sites to come up with stories of 'local interest' and that is often where negativity flourishes, including comments about the airport. People are far more likely to tweet negative comments about an airport than positive ones and the same applies to such websites as Skytrax, also a useful source of 'stories'.
A few weeks ago, during a trawl of Skytrax, the Bristol Post's finest discovered that BRS had (still has) a running score of 3/10. They went to town on this suggesting that Bristolians have a dodgy airport in terms of passenger satisfaction. They made no attempt at context. Had they done so they would have found that 3/10 is an average score across many UK airports including the likes of ABZ, BFS, BHX, CWL, EDI, LPL and MAN. Some score worse with EMA, LBA, STN and LTN 'boasting' 2/10.
The BRS Post regularly sets its staff at following the BRS website on those days when visibility is likely to be poor, with headlines trumpeting diversions away from Lulsgate to other airports. Curiously, they never take to tracking the website on those days when BRS takes diversions from other airports. All this feeds the notion amongst local people, most of whom have no more than a passing interest in aviation or airports - if that even, that BRS is one of the few airports in the country where aircraft are forever having to divert to other airports because of inclement weather.
My view is that there is no Bristol Post agenda that seeks to sabotage the airport in some way. I think that it's just slipshod reporting often caused through a need to keep costs low and, as Jerry suggests, bad news is often more attractive for newspapers than good because for some reason many readers enjoy reading about adversity.
Still using a completely out of date picture of the airport though.