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“We are encouraging destinations to work in partnership with the tourism industry to showcase the very best of their region to visitors across our most valuable inbound markets, driving bookings to Britain.
Natalie Wyatt, Liverpool City Region Destination Partnership Managing Director, said:“This important fund also highlights how easy it is for international visitors to travel through our regional gateways, encouraging them to explore further and to visit now, with their spending supporting local businesses, destinations and economies.”
“We are delighted to have been successful in securing this funding from VisitBritain to increase the number of inbound visitors to the region and wider Northwest. Working with destination partners, easyJet and Liverpool John Lennon Airport we will emphasise unique, authentic and memorable activities that go beyond standard tourist experiences and position Liverpool as a gateway to the Northwest.
( from Visit Britain )“From the rhythm of Liverpool’s waterfront to the tranquillity of the Lakes and the Roman foundations of Chester to the rugged charm of North Wales, the aim is to position the Northwest as a single, unforgettable journey that is accessible, diverse and authentically British.”
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