Advertisement


Liverpool's warm welcome helps to showcase the best of the City Region and the wider North West

LJLA’s warm welcome helps to showcase the best of the City Region and the wider North West
14390

Liverpool John Lennon Airport (LJLA) has just completed a project to create a warm welcome and lasting impression of the Airport, the City Region and the North West, for both visiting passengers and those returning home.

The project has been delivered in partnership with the region’s destination marketing organisations, having recognised that LJLA is used more and more as a gateway airport not just for passengers travelling to the Liverpool City Region but also for the surrounding regions of Cheshire, Lancashire, Cumbria and Manchester.
Walls along the Airport’s international arrivals walkways and inside the baggage reclaim area have been dressed to display imagery that celebrates the diverse array of attractions both for visitors and returning passengers. These showcase a mix of arts, science, history, sports, music, food and fashion from across the City region and the North West and all accessible via Liverpool, the region’s faster, easier, friendlier Airport.
The Airport has worked closely with a host of tourism partners on the project, including Marketing Liverpool, Marketing Cheshire, Marketing Lancashire, Cumbria Tourism and Marketing Manchester and is seen as the first phase of a larger project to enhance the arrivals experience for passengers and create a great welcome to both the Airport and to the regions it serves.

Katie Elliott, LJLA’s head of Marketing commented, “We are delighted to have been able to work in collaboration with the North West of England Tourism Partners to create a sense of place for international passengers arriving into Liverpool for the first time, whilst at the same time evoking a sense of pride amongst those passengers returning home to their city.

This has been achieved using Inspirational imagery for a multitude of genres which best represent Liverpool, the City Region, Lancashire, Cheshire, Cumbria and Greater Manchester”.

Chris Brown, Director of Marketing Liverpool added, “The new arrivals branding instantly gives a sense of place when passengers touch down at Liverpool John Lennon Airport.

Liverpool City Region and its surrounding areas are blessed with an immensely broad visitor offer, and we’ve tried to give a flavour of that; from famous landmarks to natural landscapes and some of the events that return to the city region each year. We’re proud of the results, but most importantly the early feedback from passengers shows that they like this welcome to Liverpool.”
 

Advertisement


" A bit more about this in the Lakeland press. " ( Westmoreland Gazette)

Lake District imagery on giant posters at Liverpool airport

By Mike Addison Assistant editor
Advertising boards at Liverpool airport

Advertising boards at Liverpool airport




IMAGERY showcasing the Lake District adorns giant advertising boards that have been erected as part of a warm welcome project at a busy North West airport.
Walls along the international arrivals walkways and inside the baggage reclaim area at Liverpool's John Lennon Airport (LJLA) have a large display celebrating the diverse array of attractions that are within easy reach of the airport both for visitors and returning passengers.
The project has been delivered in partnership with Cumbria Tourism and other regional destination marketing organisations, having recognised that LJLA is used more and more as a gateway airport.

The project is seen as the first phase of a larger scheme to enhance the arrivals experience for passengers and create a great welcome to both the airport and to the regions it serves.
 

Advertisement


Top Bottom