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Didn't someone say that his previous position at BHX was in charge of long haul development? Hub airlines do provide those connections and BHX does have a good Lufthansa group presence. He'll definitely find CWL a challenge that's for sure!The emphasis in the article appears to be talking around Hubs, MUC fits the bill for that and from looking at his LinkedIn, seems to have quite a following from a group in Lufthansa.