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Price is part of it yes but don't underestimate the power of the brand of an airline like Easyjet. It's part of why airports including LeedsBradford want them to operate from their airport. Easyjet is a massive European wide airline brand there's few airline brands less well known.The price attracts the customer (especially flight only) the brand comes further down the list, people don't care who they fly with as long as they get their holiday at the price they want.
Think Jet2 have bucked that trend, although there appears to be a policy of getting rid of some of the aspects that passengers liked, things like resort check in etc. However in essence you’re spot on, they also like choice and convenience. Problem for anyone setting up from DSA would be the diversity in ticket pricing. If you have to offer bargain bucket fares on all routes to attract traffic your yields will be low and revenue management will be tricky. However if easyjet can offer a network which allows TUI and other tour operators to take seats then it might make DSA a more viable proposition. Think it’s important in this industry to never say never. I’ve no doubt people like Christian Foster are running on hope, they won’t be able to fully understand the nuances of the business. But I also have no doubt that easyjet will have ‘expressed an interest’ in DSA if only to try to plan.The price attracts the customer (especially flight only) the brand comes further down the list, people don't care who they fly with as long as they get their holiday at the price they want.
It’s doing ok whilst treading water, though, with the ~10% year on year growth we keep seeingLBA treading water at the moment.
I have no info at all on the matter, but it would be unusual to open a base in winter and winter 25/26 isn’t that far off anyway. A summer season launch makes sense for any uk base esp as they are trying to grow their holiday product. That doesn’t automatically mean summer 2026. A team in Easyjet will be responsible for mapping out network development for the next 5 years or so, and its possible that if LBA is part of their plans that someone has leaked that, and so its a while off, if its happening at all.No idea of when either.
Possibly, to make it clear this is galley FM type stuff so it doesn’t necessarily reflect on reality, but I suspect given the small growth at LBA recently with the addition of new routes it’s a statement of intent from easyJet so the rumours from within just add more weight. The NCL I’ve heard from numerous people so I think that’s probably going to happen first if the rumours are true, with a possibly S27 launch at LBA if it is on the cards.I have no info at all on the matter, but it would be unusual to open a base in winter and winter 25/26 isn’t that far off anyway. A summer season launch makes sense for any uk base esp as they are trying to grow their holiday product. That doesn’t automatically mean summer 2026. A team in Easyjet will be responsible for mapping out network development for the next 5 years or so, and its possible that if LBA is part of their plans that someone has leaked that, and so its a while off, if its happening at all.
Liverpool though has been a pretty established base since they started.If you look at what they are running at Liverpool you might be surprised,
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