TheLocalYokel
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I know BRS and CWL airports are at the opposite end of the country to LBA but as they're similar sized regional airports so it's probably worth comparing them in this instance.
At LBA Jet2.com flies to DUS six times weekly and during March of this year a total of 4310 passengers were carried. I make that an average of 80 passengers per flight based on a Monday to Friday and a Sunday service. (The figure total was derived by dividing the passenger total by the 54 flights which included both the inbound and outbound passengers.)
Jet2 isn't the cheapest of operators but they're significantly cheaper than BMI Regional so perhaps more comparable with Flybe. A possible indication of how the Flybe route might perform at CWL once they are established there?
bmi regional is not a cheap airline for passengers, especially when compared with the major locos and even with Flybe. It will be interesting to see how Flybe performs on its CWL routes. It will be using two E 195s I believe with nearly 120 seats which seems a big aircraft for some of the new routes.
Munich will be 5 x weekly and Dusseldorf 4 x weekly from late summer. If Flybe can get decent loads on such aircraft to these destinations then they will be doing exceptionally well. If they can get a code share with LH then that will be different but it's still a lot of seats to fill. I'm amazed that Q 400s aren't operating the CWL flights. They seem a much better fit.
Airlines do make a difference. When Ryanair operated a daily Bristol-Shannon they carried nearly 100,000 passengers a year. Aer Lingus Regional managed just over 20,000 with their daily service.