- Moderator
- #121
Corfu, Kefalonia and Zante are showing as being operated by Enter Air again for S16, the same as this year.
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Cosmos Holidays brand to be dropped by Monarch
Other trade-facing brands Avro, the seat-only broker and bed bank somewhere2stay.com, will also operate under the Monarch name as part of the move.
A new agent portal, monarchagents.co.uk, will be developed ready for launch before the end of the year.
The new branding strategy will also see all of Monarch’s holiday product aligned with its flying programme and used third party carriers phased out.
“There are about 86 airlines in Europe and many of them are financially unsuccessful because their cost bases are too high and they need to be restructured. Only 30 of the top 150 airlines in the world are European, which is disproportionate to the number of airlines there are in Europe.”
Swaffield anticipates more mergers and acquisitions and said Monarch would “obviously want to be a player in that activity”.
“There will be fewer players in the aviation market but those that remain will be much stronger,” he said. “It’s not necessarily going to be all about size, but cost base, brand and segmentation. If your cost base is out of control, your future is bleak.”
Ray Finkle said:The last few paragraphs are interesting with some believing it's a hint of a sale.
User001 said:Birmingham may yet get a route to TLV. The email containing the MAN-TLV news was purely aimed at MAN based subscribers, so, BHX may get announced too.
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