As much as a new airline and new route excites me, I have a bad feeling about this outfit.
They have not yet raised their start up capital, thus, they are selling tickets for a service that technically doesn't yet exist yet.
They are using the designator POW which hasn't been formally registered by them yet.
They are apparently doing resort transfers in Tesla cars, which even for a 70 seat aircraft is a huge undertaking! If they have 2 E170 and those 2 E170 arrive/depart within a short time of each other, that's potentially 90 cars required, or a hell of a lot of journeys back and forth, with staggered pick up times.
There is then the issue of where they send the aircraft after the relatively short ski season. There will be a shoulder period where it won't be warm to do a 'lakes and mountains' type holiday, and not great for skiing either, and what if the ski conditions don't work out? What then?
I really want these guys to succeed, as Sion is a great route to have, but, if that first flight departs on time on 14th December, I'd be shocked. I obviously hope to be proven wrong, but, this is a very very risky and brave venture, and I just don't see it working.