TheLocalYokel
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- Jan 14, 2009
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Ryanair seem to be embarking on an even more blatant campaign, asking airports 'what's your best offer?'https://www.nytimes.com/reuters/202...alth-coronavirus-airlines-airports-focus.html
As being discussed in the Bristol thread, this could be an interesting opportunity for CWL. With the current state of Aviation demand, and regional economies being hit hard, this could be marketed by the Airport in a certain way to gain public support, by giving an Airline a good deal to help boost the local economy. Before I would never have thought EZY would appear at CWL. But given all Airlines desperation at the moment, anything is possible. If the deal is right and CWL could offer lower costs than BRS to support routes that would be viable from both, then it could well happen. EZY will never leave BRS but it could have a small CWL base to compliment the BRS operation, offered at lower cost.
That being said, if I was CWL I'd avoid EZY as they would soon up sticks and go back to BRS at the end of the deal and when the market returns to decent levels. CWL should definitely be targeting Ryanair and even Wizz & Norwegian.
I do wonder, with WG government backing, if CWL is better placed than most privately owned Airports in this situation.
Time will tell.
I think that CWL could potentially be in a better position than private sector airports in that if the WG is prepared to chuck a lot of money at attracting an airline they would come in the present situation. Unlike the private sector, whose raison d'etre is a profitable company for its shareholders, the WG has said that its airport company has a dual aim; enhancing the Welsh economy and eventually running a profitable airport although the latter might have to wait still longer thanks to COVID.
There are two things that have to be considered though:
1. Like all public and private bodies post-COVID the WG will be under massive pressure for its financial resources in all sorts of areas.
2. An easyJet or Ryanair would be looking to operate mainly leisure routes to the sun as they know there is a market for that at CWL. Apart from providing some aviation-related jobs, that wouldn't enhance the Welsh economy one bit. CWL has traditionally found the going tougher with non-leisure routes. That said, if airlines have to operate with social distancing they won't be looking to fill as many seats and a big contribution from the WG might help to bridge the cap in income from passengers.
There is talk in the LBA forum that easyJet is to begin a BFS-LBA route (they used to operate a GVA ski season route at LBA). They already operate several routes to BHX and ski routes to BOH and SOU all from other bases, so that might be a more likely scenario at CWL than a base.