Finger66
Well-Known Member
Elsewhere on latestairlinenews it has been reported that CWL will be a daily service for QR but it didn't specify an aircraft type
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Apologies Forest, I read your post in the General Forum after I had finished typing!
Thank you TLY for your welcome. It seems there is a common view on most likely best strategy for BRS.
My point about connections with far east carriers in particular was to avoid the middle east altogether. There is unlikely to be much O&D traffic CWL - DOH, other than perhaps in 2022(!), so most passengers will be making onward connections at DOH (e.g. VFR traffic such as TLY's annual trip).
I see the opportunity at BRS more for the VFR and eastbound business markets, so rather than (e.g.) CWL-DOH-MEL, there could be (e.g.) BRS-MXP/ZRH-SIN/HKG/BKK-MEL with good stopover options. OK it's an extra stop, but it's a long journey anyway.
I used MXP as a specific example because:
a) it is one of the few large European airports which does not have a 'home' long haul carrrier (notionally this would be AZ, although they are seemingly on the brink of administration again and they only have 3 long haul destinations from MXP anyway)
b) several of the far east carriers offer services at MXP (CX, SQ, TG)
c) BM already has a presence at MXP, albeit as TLY points out primarily for Leonardo (I have used this service on a couple of occasions - at sale fares of course - despite having no connection with Leonardo), but there may be opportunities for additonal codeshares which could underpin a larger aircraft and more palatable fares.
Obviously the Brexit effect is still a major unknonwn and BM is not the only game in town, however their dedicated departure lounge at BRS adds to the experience.
Interesting that BRS sees LHR as the main opposition. With BA seemingly leading the race to the bottom in terms of product 'enhancements', this looks to be a great opportunity for BRS to encourage more passengers who are fed up with LHR/BA to try a better quality alternative, provided that the price point is competitive and layovers not too onerous.
The BRS SWOT analysis would make very interesting reading at the moment!
If BMI got bigger aircraft ie E170s then it could provide a bigger volume for connecting services to places like FRA and MUC using it's Lufthansa codeshare. Also there could be the possibilty of codeshare with Etihad through MUC and MXP.Very much agreed, though a few BMI E jets over MXP is limited in volumes - it would at least be a start.
June 2015 Passenger Numbers
The German routes were as follows:
Frankfurt 4,210 passengers
Hamburg 1,523 passengers
Munich 2,836 passengers
Dusseldorf 1,029 passengers
The first three saw average loads of 29/30 giving load factors in the region of 60%. The new route, DUS, was not as prolific with an average load just under 20 giving a load factor of around 40%.
Milan MXP carried 934 passengers which is an average load of 27.5, load factor 56%.
Aberdeen was down 13% on June 2014 to 2,466 which is an average load of 25.7, load factor 52.5%. ABZ as an airport has had a challenging few months following the oil price slump and many UK routes to the Granite City saw substantial passenger falls in June.
Paris CDG was up against easyJet so it was not possible to ascertain bmi regional's share. However, the route itself increased from 9,020 in June 2014 to 12,076 this June. easyJet had the same number of rotations as last year except that this year they used more A 320s.
Nevertheless, it seems likely the bmi regional saw a load factor at least approaching 50%.
Nantes didn't begin until July.
None of these are huge load factors but, given the very high fares that bmi regional usually charges, it must be hoped that most of the routes are sustainable.
Surely Aberdeen is not a new route but a new airline.
Good piece of spin?
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