September 2011
Another disappointing month re loads.
628 passengers from 36 sectors, assuming all operated, which gives an average load factor of 17.4, load factor 17.4% on the 100-seat aircraft.
Since the first full month in April monthly load factors have been as follows:
April 15.6%
May 17.6%
June 20.8%
July 33.3 %
August 22%
September 17.4%
Two additional rotations did operate in early October in connection with the Wales v Switzerland match at Swansea so that will improve the load total and load factor for this month at least.
Let's hope that the route picks up in the ski season. If the route could match the number of Switzerland-originating passengers with CWL- originating the loads would be reasonable and a basis for optimism.
Interesting press report recently about the Helvetic route and full story can be seen at this link.
http://www.walesonline.co.uk/business-i ... s:20111011
The article says that 90% of passengers are Swiss, inbound to Wales with the majority business travellers, whereas the airport was expecting a 50:50 split between ZRH and CWL emanating passengers.
However, total passenger numbers are below initial expectations.
Spencer Birns, head of commercial operations and air services at CWL, said: “Passenger numbers at the moment are running at 30% [occupancy], when we had hoped to get 50%. For the first year it should be around 35%."
“However, for March 2012-14 we are expecting to achieve a level of 60%. Next year the tour operators will have more time to sell the service.”
“Passenger numbers at the moment are running at 30% [occupancy]
Only for July though. Other months have been well below that. Why do so many airport managers resort to spin that can easily be shown to be just that?
I'm not sure what he means by March 2012-2014. Sounds as though he is expecting the next three Marches to be at 60% but I doubt that is what was intended. May be either poor sub-editing or a printing error.