Coathanger16
Well-Known Member
easyjet are quite happy for Midlanders to drive to LTN, STN, BRS, LPL & MAN - why wouldn't they be ?
Opening BHX would only dilute the above.
They had a perfect opportunity when Monarch went bust and I spoke to a BHX contact and was told they are just not interested.
I would gladly buy a hat and eat it if they ever set up a base at BHX.
Would opening a base at BHX really dilute their other bases though?
Do easyJet really think that many Midlanders travel to LTN, STN, BRS, LPL & MAN to fly specifically with them when there are options available from BHX with other airlines?
The major destinations (Malaga, Palma, Alicante, etc) are already served by easyJet's competitors at BHX so other easyJet bases will lose minimal if any passengers if easyJet started those routes from BHX.
As for the smaller destinations, how many people travel to those other easyJet bases to fly those routes and how many just don't visit those destinations at all? I'm sure a lot if not the majority of people when booking holidays look at where their preferred airline flies to from their local airport and pick from that list.
Of those that think of a particular destination they'd like to visit first and then look for flights from their local airport, upon finding there aren't any, I wonder how many people look at flights from other airports and how much just pick another destination. Long haul? Probably the former. Short haul? I'd imagine the latter.

