Doncaster Airport Re-brands ‘Easy, friendly, relaxed’

Doncaster Sheffield Airport reveals confident new Easy Friendly Relaxed brand



Following a series of recent national awards voted for by its passengers, Doncaster Sheffield Airport recently revealed its new ‘Easy, friendly, relaxed’ brand, to reflect its growing reputation as the UKs favourite airport.

DSA The Doncaster airport was recently named as the best airport in the UK recently by Which? Magazine for the second time in a row. This came hot on the heels of the accolade of the UK’s favourite airport, according to Saga members and the airport’s assistance for passengers with restricted mobility was recognised by the Civil Aviation Authority in their top rating awarded of ‘Very Good’

The airport has also taken the top spot for UK airports in a customer service survey by the airline TUI, for this summer, seeing its best score in the busy August month.

Kate Stow, Director of Marketing & Corporate Affairs, said: “The recent collection of awards illustrate that customers are increasingly thinking about the whole journey and travel experience.

Minimal queuing, spacious facilities, your baggage returned quickly and being made to feel at ease you are what customers are looking for at the start or end of their breaks or business trips

DSA has been consistently recognised by customers for its easy movement from car park to aircraft, its friendly staff and relaxed atmosphere. The new, Easy, friendly, relaxed brand launches today (10th September 2018), capturing the essence of hassle free travel that DSA promises to deliver.”

DSA has seen a record 80% growth in passenger numbers over the last three years to 1.3 million per year and over 55 destinations now served and new long-haul flights announced with TUI to Sandford, Florida, , coupled with two new routes to Hungary and many more in the pipeline. The airport has also seen its number of low cost seats grow to over half of the total available

Director of Commercial and Passenger Experience at DSA, Ian Smith, added:
“Our people strive every day to make sure we deliver the best experience and take genuine pride in doing so. We have developed our terminal, car parking and airport access to make it easy for our customers and along with our World Host training are delivering this regular recognition and ranking as the UKs favourite and friendliest airport.”

Doncaster Airport
Image by Ash, Forums4airports.com

 

This pipeline for new routes ain't half long it must go half way round the globe as route development ain't exactly breaking news every month

 

No quibbles with their claim on their space and easy movement around the place nor their prompt baggage handling on return. However I would question if this would all be so encouraging sounding if the terminal was handling the numbers annually it was designed for in the first place. I doubt it very much.

So it is all well and good crowing about what customers think anout it when the place is so underused but it would be a different matter if there were more routes to places people wanted to go to but I suppose these marketing people have a job to do and put a shine on whatever they can.

 

I think the airport is spot on with its rebranding. It does what is says on the tin. If they get busy in the years to come they might need to redress it though.