BCN is chronically underserved from LBA, so it may well be a “safe” route from the airline’s perspective but from the airport management view, its a big market that is poorly served. As indeed was obvious when we discussed route data and market share last monthWhilst this is great news to help easyJet continue to test the water at LBA, and with good days and times of op, but without meaning to be too negative, it's another safe route that is already served
https://forums4airports.com/threads/1949/post-303726
So if you are looking to get a major airline to commit to your airport its perfect. A large market, poorly served. I’m at a bit of loss to understand why the opposite would be a good idea