thunderchild
Well-Known Member
Yep! There must be some logic somewhere.
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Marketing Birmingham launches travel agents training programme in India
The focus will be on promoting Birmingham as the gateway city to the UK
Marketing Birmingham, the regional tourism promotion board of the second most populous city of the UK in the West Midlands Built Up Area, has from today commenced a travel agents training programme in India, in four key cities of Delhi, Mumbai, Bengaluru and Amritsar. The training programme will be conducted by Kuoni Academy at its centres in the four cities. India is the first market where Birmingham is launching the programme.
Emma Gray, Director of Marketing Services, Marketing Birmingham, said that the aim of the programme is to train 200-300 travel agents, comprising those who are already promoting the destination as well as new agents. “This is the first market where we are launching this programme. We understand that India is the best market for this, as 80 per cent of the outbound packages are sold through the travel trade in India,” she said. The programme will be completed by September 2014, after which the performance of the travel agents will be evaluated, Gray said.
About the choice of cities for the training programme, Gray said that the cities have been chosen considering their potential to drive numbers and offer direct connectivity.
Speaking about the trends in the Indian market, Gray said that there was “significant growth” in Indian arrivals in the last year, which made Marketing Birmingham look at India as a priority market. “The international visits to Birmingham have registered a 32 per cent growth in 2013 over 2012, which is well above the national average. Indian numbers have more than doubled during the 12-month period,” she informed.
While VFRs (Visiting Friends and Relatives) continue to be the major contributor from India, Gray said that the training programme is intended to “encourage new people” to use Birmingham as the gateway city to the UK.
Birmingham Airport, Gray said, has changed a lot and it is easy to complete formalities. The transit time required at the Airport is less as compared to other airports.
Talking about the USP of Birmingham as a destination, Gray said that it was the “location” of Birmingham that makes it easier for visitors to explore more cities and places of attraction. The destination is 50 per cent less expensive in terms of accommodation, food, etc., as compared to London, Gray said.
Birmingham will be adding a lot of attractions by next year. Resorts World will be foraying into Europe next year with their first entertainment facility in Birmingham. Coming up near the airport, it will have the largest casino, shopping centre and retail space in Europe, she added.
Mailbox, the premium shopping centre at the city centre Birmingham, is revamping their facility and will be ready next year. The new train station will also add to the attractions of the city next year, Gray added.
Air India Ltd. is operating direct flights from Delhi and Amritsar to Birmingham. Mumbai and Bengaluru, she said, have an affluent traveller market base. Gray also expressed Marketing Birmingham’s intention to undertake direct customer campaigns from next year in the Indian market. However, these campaigns will be “more digital”, she added.
Besides India, China and USA are the two markets that Marketing Birmingham is planning to focus on for tourism growth
It works out cheaper to fly a charter in with urgent parts than having a warehouse (and staff to run it) full of parts.
Air India flight was 90 seconds away when missile struck Malaysia Airlines Flight MH17
An Air India Dreamliner flight going from Delhi to Birmingham was in fact less than 25km away from the Malaysian aircraft, a distance covered by a Dreamliner or Boeing 777 in about 90 seconds, when the latter was hit. Because of this closeness, the Dnipropetrovsk (local Ukrainian) air traffic controller asked the AI pilots to try and establish contact with pilots of the Malaysian aircraft who had stopped responding to its calls.
Minutes before the crash caused by a missile strike, the AI pilots had also heard the controller give the Malaysian aircraft MH17 what is called "a direct routing". This permits an aircraft to fly straight, instead of tracking the regular route which is generally a zig-zag track that goes from one ground-based navigation aid or way point to another. "Direct routing saves fuel and time and is preferred by pilots. In this case, it proved fatal," said an airline source.
"The AI Dreamliner was less than 25km away from the Malaysian aircraft when the latter was hit by a missile. When the pilots learnt the cause of the crash later, they were stunned. It's like the person standing next to you has been hit by a sniper bullet," said the source.
As instructed by the controller, the AI pilots tried to contact the Boeing 777 after its transponder display went off the radar. The message they sent was: "Malaysian 17, this is Air India 113. How do you read?" There was, of course, no response.
The Ukrainian airspace is divided into five flight information regions: Kiev, Lviv, Dnipropetrovsk, Odessa and Simferopol. MH17 was in the Dnipropetrovsk airspace flying an east-bound track on 33,000feet and the AI Delhi-Birmingham flight was on a west-bound route and had entered Ukraine after crossing Russia when the AI pilots heard the Dnipropetrovsk controller give the Malaysian aircraft a direct routing.
....He was talking to London-based newspaper Asian Lite during the celebrations to mark the first anniversary of Air India re-launching flights to Birmingham.....
.....”Air India nearly achieved 100 percent efficiency on punctuality in the Birmingham sector. We are expecting the delivery of two more by 2014 November and that will make us more efficient in other sectors.
AsiansUK Magazine @AsiansUK · Aug 1
Commercial Director #PankajSrivastava of #Airaindia - coming soon "DailyFlights" 4rm @bhx_official @fly_air_india
AsiansUK Magazine @AsiansUK · Aug 1
Mr. Paul Kehoe #ChiefExecutive @bhx_official #GreaterThings to come by #Airaindia #SuperbAirline #SuperbTeam
Air India has committed to increase its flights between @bhx_official, @Delhi_Airport & Amritsar from 4x weekly to daily from November 2014.
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