- Moderator
- #441
It's a very good point and I think it's a combination of reasons, not least having the likes of LHR with it's wealth of destinations and frequencies and LTN with it's cheap flights in such easy reach.
The interview with Mr Kehoe posted by Brum X was the first time I've heard him admit BHX has failed big time with the LOCO's and that airlines have avoided them because of their high prices. Hopefully admitting it is the first step towards sorting it out.
We've seen positive signs with the arrival of Vueling and Norwegian (I'm still concerned that their winter routes are now on sale but BHX ends in Oct) but it remains to be seen if BHX have actually turned a corner and will now be more realistic about pricing. I have my doubts.
I meet many different people on a daily basis and often talk about holidays, it's amazing how many travel from other airports either because the destination isn't available from BHX or it's vastly more expensive.
Firstly BHX need to get a decent route network sorted out, plugging the huge gaps with flights that are competitively priced against our rivals. Once this is done I think they need a serious hearts and minds campaign to try and change peoples perception. This will take time though, LHR is often the default choice for long haul and for short haul and holiday flights many believe 'BHX is an expensive place to fly from'! It needs to be a complete change in attitude which won't be easy.
I was reading an article in the MEN recently about something or other and one particular quote really stood out to me:
I know we don't have anywhere near the long haul route network that MAN has but there is enough available to make BHX a viable option.
People’s mindset is now they don’t need to go anywhere else to fly long haul.
This is exactly what BHX need to be aiming for!
The interview with Mr Kehoe posted by Brum X was the first time I've heard him admit BHX has failed big time with the LOCO's and that airlines have avoided them because of their high prices. Hopefully admitting it is the first step towards sorting it out.
We've seen positive signs with the arrival of Vueling and Norwegian (I'm still concerned that their winter routes are now on sale but BHX ends in Oct) but it remains to be seen if BHX have actually turned a corner and will now be more realistic about pricing. I have my doubts.
I meet many different people on a daily basis and often talk about holidays, it's amazing how many travel from other airports either because the destination isn't available from BHX or it's vastly more expensive.
Firstly BHX need to get a decent route network sorted out, plugging the huge gaps with flights that are competitively priced against our rivals. Once this is done I think they need a serious hearts and minds campaign to try and change peoples perception. This will take time though, LHR is often the default choice for long haul and for short haul and holiday flights many believe 'BHX is an expensive place to fly from'! It needs to be a complete change in attitude which won't be easy.
I was reading an article in the MEN recently about something or other and one particular quote really stood out to me:
“What we have seen is a strong demand for long haul flights in Manchester. It really has changed beyond recognition.
“People’s mindset is now they don’t need to go anywhere else to fly long haul.”
I know we don't have anywhere near the long haul route network that MAN has but there is enough available to make BHX a viable option.
People’s mindset is now they don’t need to go anywhere else to fly long haul.
This is exactly what BHX need to be aiming for!