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They have frequently been referred to as "London Airways" by various users here on Forums4airports.
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I always think it's a bit silly when people refer to BA as 'London Airways' - by that logic KLM would become 'Netherlands Airways', Air France 'Paris Airways', Iberia 'Madrid Airways' and even the mighty Emirates would be 'Dubai Airways' - but because these airlines serve the regions they are somehow forgiven for doing exactly the same thing BA is doing at Heathrow!
What Birmingham needs is a mixture of major, medium and small airlines and not the bits and pieces that Birmingham has at present
andrew.clarkson said:Hi to user001, in your reply to my assertion about what Birmingham airport is doing wrong, simply if you want to play in the big leagues with other airports like heathrow, Gatwick or Manchester, then you have to think big and not what the airport is achieving at present. If you look at Luton airport for example, smaller runway than Birminghams, yet 900,000 more passengers last year than Birminghams, Birmingham has way double the amount of summer holiday destinations than Luton does, yet Birmingham still unable to overtare Luton last year. Luton managed ten million, five hundred thousand passengers, compared to Birminghams nine million, six hundred and seven thousand passengers...that's what I am referring to....andyc
“Our extensive network beyond New York City will provide tremendous access between key business and leisure markets and Birmingham,” said Chuck Schubert, American’s vice-president (network and schedule planning).
North America is a significant export market for the West Midlands and the American Airlines service, which operates from 8 May, is seen as a major opportunity to develop new business links.
The new service has been welcomed by Chamber policy adviser Stephanie Wall, who said: “The introduction of flights by American Airlines demonstrates the rise of Birmingham as the place ‘to-do-business’.
“With exports equalling £4.8bn in Q4 2014, the West Midlands has the third highest trade surplus with North America aside from the regions of London and the South-east. The new flight paths will certainly help to increase transatlantic business, including exports/imports between the two regions.”
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