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Whatever the new airline turns out to be, Birmingham needs to really get behind it, and give it all they have.
The reason I say this is because Birmingham has been given a potential lifeline, and it's not wise to look a gift horse in the mouth. Newcastle wasn't given this lifeline, neither was Bristol, but Birmingham has, and if the people don't get behind it, it could be a long time before someone comes knocking again.
Now, this next bit is going to be very controversial, and I'm expecting a lot of flaming, but here goes.
Birmingham needs to be less snobby when it comes to airlines. Yes, I said it, but let me explain.
As soon as an airline either starts or ends a service, there are a lot of rather odd comments.
For example, when AA pulled JFK, people were quick to jump on the inferior service and outdated plane. Yes, the B757 is old, but, it's good enough for Amsterdam, it's good enough for Manchester, it's good enough for Dublin and so on, but it wasn't good enough for Birmingham. Yes, the planes are not as flashy as the ones at London Heathrow, but Birmingham is not London. London is an aviation powerhouse, it's like walking into Asda and complaining it doesn't have the same range as Waitrose.
Then United announced their pulling out, and again, the excuses of sub standard services came out. Again, the B757 used is good enough for Dublin, Shannon, Edinburgh, Glasgow, Hamburg, London Heathrow, Manchester and more, yet, it's apparently not good enough for Birmingham. What's suddenly made the travelling public from Birmingham decide after 20 years 'nope, not doing this whole B757 thing anymore?'
We also had it with BA. 'Nope, these times are not great, it's sub standard'. BA offered a service, the best it could given the aircraft utilisation, and a fair few people have said 'thanks but no thanks BA'. I get that people have a preference, but, an airline offered a service they best they can, as best tailored to the market they can. No airline starts a route thinking 'people won't like this but we will give it a go anyway'. It just doesn't happen. Months, sometimes years of research goes into new routes.
These 3 examples and then people wonder why a route didn't work, or why airlines are reluctant to try new flights? I'm sorry if the above sounds harsh, I tried to word it the best I could, but I think sometimes the mood can be self defeating. Negativity breeds uncertainty and so on.
Now, when this new airline starts, let's not do the usual 'oh the frequency isn't right' or 'that's not going to work' or 'the aircraft is sub par'. Let's show what Birmingham can do. Let's look at the airline and think 'thanks for giving us a chance, let us reward you for the risk you have shown'. Let's show the airline exactly why they chose BHX and get behind the route with all its might,
But then would you travel on a UA 757 ?
This is the rub, it seems people have no issue with Jet2 running Xmas flights from BHX to EWR using nearly 30 year old B757's proclaiming how great it is, yet UA with younger B757's, seat back TV's, reasonably good OTP is somehow not good enough?
Is this because a B757 is all Jet2 have, whilst United have better aircraft than the B757 in their fleet?
When BA started from BHX, people complained that the times weren't right - an attempt to not commit in case the routes fail.
I'm in the pub and have been for a while so apologies if this isn't too coherent but there was something somewhere about 6 weeks back, Jet 2, leased 330s to, er, not sure, thinking Florida, Mexico, Cuba?
Maybe?
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