In case you were unaware, it is now nearly 20 years since Glasgow Airport held the top spot for passenger numbers in Scotland. I thought it would be good to have a closer look at GLA to see how it's performing today and what the airport is doing in its fight to regain market share.
The recent announcement of Discover Airlines launching Frankfurt and Munich is a huge win for GLA. Re-establishing direct, high frequency German hub links gives the airport the legacy connectivity it desperately needed to compete for business traffic and long haul feeds.
Combined with United’s transatlantic return and steady short haul additions from easyJet, Jet2, and Ryanair, the overall schedule is looking far healthier than it did a couple of years ago.
However, the battle against Edinburgh for regional dominance remains a tough one, alongside industry wide pressures on aircraft availability and APD. Is GLA’s dual approach targeting long haul seasonal routes and legacy hub feeds while building out ULCC point-to-point the right long term formula to win back market share?