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I think you’re misunderstanding my point. It’s not about enjoying being disliked or not caring about the passenger experience, it’s about the inescapable reality of airport economics.we have been here before so i am certainly basing my intepretation on what has been written before.
in any case, to say it doesn't matter is rather silly. if LBA is top of the table for these kinds of things, people will be less inclined to choose to fly from that airport. this is not hard to understand. certainly saying "well we know the prices are the highest, we don't care, and if you don't like it don't buy it" is not worthy of any airport trying to grow - unless of course your aim is to be the ryanair of airports and enjoy being disliked.
Leeds Bradford makes in the region of just £11 per passenger. An airport is a massive infrastructure asset that requires millions of pounds in constant investment, and that £11 margin simply doesn't cover it. If the bars cut the price of a pint down to £3, that lost commercial revenue doesn't just vanish into thin air. The airport has to claw it back from somewhere else to keep the lights on.
If it doesn't come from a pint, it will be added directly onto your parking charges, the cost of a coffee, the drop-off fee, or loaded onto the airlines' landing fees, which ultimately pushes up the price of your flight ticket.
When you look across the UK, airports that boast cheaper bar prices are usually either successfully rinsing passengers on other hidden fees, or they are charging their base operators much higher aeronautical fees, which means the consumer pays for it in their fare anyway. The cash has to be generated somewhere on the estate to fund the growth most of us want to see, it's simply a case of which bucket the airport decides to take it from.