I flew back to Leeds from Belfast City yesterday (Thursday) morning on Flybe. Specifically, Marathon's E175. It's a shame they can't keep it honestly. It was a great little plane and Flybe has gone a little way to restoring my faith.
I've been back and forth to Belfast quite frequently recently and the route has some significant issues, some of which have the potential to be resolved by Flybe in a way that the likes of Aer Lingus and easyJet will not be able to do.
Pre pandemic, there were 4 or 5 flights a day to Belfast. Currently, with passenger numbers still significantly muted, there are 7 or 8 flights to Belfast a day.
This makes zero sense. And it will make less sense when easyJet increases to 5 a week from January.
Ignore the massive overcapacity (that, incidentally, is doing nothing to lower prices), the Aer Lingus and Flybe flights pretty much mirror each other. In the morning, both flights leave within half an hour of each other. And these are the quietest flights of the day. This is having the effect of splitting the load and the prices aren't competitive enough to encourage others to use the service who might not otherwise. There was about 25 on each flight this morning. Stupid. I know that environmentalism isn't highest on the agenda in this forum but you can at least appreciate why people get upset when two planes depart to the same destination at the same time with not enough passengers between them to fill a single plane more than two thirds of the way.
If Flybe is absolutely committed to flying to Belfast and London (ignore the current issues with the route) from LBA, and Aer Lingus is also committed to its Belfast route, it has got to be worth Flybe introducing a 2 aircraft base at LBA. Aside from the obvious crewing layovers etc, it would offer Flybe an optimal schedule on both routes, with the flight times complementing the Aer Lingus flight times, spreading the departures throughout the day and offering a competitive pricing structure rather than this nonsense they seem to have embarked upon currently. At the very least, it would spread passengers across the day, which would give each individual flight a better chance of being profitable. If it is done right, and with the right marketing, in the best case scenario, it will encourage more people to travel.
An earlier am departure to Belfast and a later pm departure to Leeds will also increase the options for single day travel. Single day travel, for both business and leisure, is already well feasible from Belfast to Leeds but isn't necessarily as feasible from Leeds to Belfast. This might reduce the need to overnight in Belfast, again helping to spread the passenger loads and PERHAPS encouraging some businesses to make the trip rather than meeting online, as they will not have to pay exorbitant hotel bills. Online meeting = £0. Day trip + meeting = £80. Overnight stay + meeting = £180. Looming recession. Cost of living. Inflation. None of that makes a trip look good when it could be done for free. (It would also help me out, but that's by the by.)
Going this way with it would also provide potential for opening up future opportunities to step in where the likes of Jet2 has dropped off. Amsterdam, for example. Someone mentioned Bergerac. They could also look at the likes of Jersey if and when Jet2 remove aircraft capable of operating there or review previous operations such as Dusseldorf and Newquay as and when the time is right. I'm sure there will be reasons why they have made the choices they have made but it just doesn't seem to be optimal currently.
And, frankly, since Flybe disappeared, Aer Lingus and easyJet have horned in on their racket. It simply ain't gonna be as lucratively profitable for them any more. Not unless they do something radically different. They cannot expect to return, do things the same again and expect a better result, especially as so much has changed.