White Heather said:
I feel sure that some pax figures from LBA - Madrid have been provided on here in the past, going back to when Jet2 dropped the route, but I seem to recall that the loads were very good. It certainly came as a surprise to most of us that the route was dropped. Maybe someone will be able to show what numbers used the route during the time Jet2 operated it and the average passenger loadings? Hope so anyway.
The airport's own data that they provide as part of their route development activity reads as follows:
UNSERVED ROUTES/KEY MARKET OPPORTUNITIES:
Top 12 unserved routes from LBA are;
* Orlando / Florida
* New York / US
* Dubai / Gulf
* Toronto
* Frankfurt
* Madrid
* Zurich
* Copenhagen
* Oslo
Increased business connectivity to the Gulf, SE Asia, China and Japan required for increasing business demand.
Strong ethnic traffic support in West Yorkshire for services to the Gulf, India and Pakistan. PIA has successfully operated twice weekly to Islamabad since June 2008.
West Yorkshire has one of UK's largest Indian (90k) and Pakistani (160k) communities in the UK living within 20 km of LBA.
Leeds is the largest UK city without direct service to US.
The US is West Yorkshire's main trading partner and LBA has strong business and leisure demand for a New York service and onward connectivity to satisfy a daily transatlantic B757 service.
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In terms of Madrid, it's a relatively low yielding route relative to the sector length so whist Jet2 attracted the volume, the revenue wasn't there to support it. A number of UK routes to MAD have come and gone for much the same reason.
As a business, Jet2 make around £4 net profit per passenger, therefore the difference between average cabin yield of a few pounds can make a big difference in terms of route profitability. Such differences are impossible to detect from those outside of the business and looking at the prices via booking engines gives little away as to what is really happening. The obvious thing to say is that airlines don't generally walk away from routes that make money. So if they stop a route, the overwhelming probability is that it wasn't profitable - regardless of the load factors. If the route was 'marginal' then there is always a chance that if there are favourable changes to fuel prices, airport charges, APD, competitor airlines withdrawing, consumer confidence etc etc, then an airline may be persuaded to have another go.