From June 3, the British regional carrier will fly to Billund in Denmark from Birmingham in central England, as bmi regional’s 10th new route in 2013.
The new route will fly six times a week, on Monday through to Friday and on Sunday.
Jesper Klausholm, head of Airline Relations and Marketing at Billund Airport, said that more than 40% of Danes going to the West Midlands are travelling for business.
“Over 70 Danish companies have offices in the UK Midlands,” he said. “This new route from Billund with Birmingham is going to greatly improve business connections between these two cities.”
Billund Airport, in West Denmark, is the country’s second largest airport with 42% of Danish GDP generated in its catchment area, he added.
bmi regional’s recent new European routes from Birmingham include Toulouse, Lyon and Gothenburg.
On Monday-Friday, the flight will take off from Birmingham (BHX) at 7am and touch down in Billund (BLL) at 9.40am, then leave BLL at 10.10am to arrive at BHX at 11am.
On Sunday, the flight will leave BHX at midday and land in BLL at 2.40pm, then set off at 3.10pm to land at 4pm.
British Airways currently flies the only UK route to Billund from London City Airport (LCY).