BHX has plenty of gaps in the market to exploit, even now we lack Prague, Lisbon, Oslo, Stockholm and smaller, but still popular destinations such as Porto and Florence/Pisa. It's been this way for a while though so it makes you wonder, "why now?" Possibly no major capital expenditure planned for the foreseeable meaning sweeter deals can be offered, combined with lower oil prices suddenly means BHX is an attractive offer? Europe is building but there are still holes to be filled.
Long haul is a different matter. Air Asia have been spoken to but I believe it's very early days, even on the off chance something does happen it may take a number of years. I think we have to remember that BHX is a total newcomer to the ultra long haul market and up until 18 months ago it just wasn't possible. Unlike MAN there is no historical data of direct flights to bolster their efforts demonstrated by the route they are taking to try and get flights to China. We just need one brave airline to take a chance and prove it can be done, after all they told Emirates BHX would never work.
What concerns me is the leisure market. Thomas Cook are clearly in bed with MAG so are out of the question for now, it's just slightly concerning that they haven't managed to persuade Thomson to add a 2nd 787, although with Cancun now 2x weekly and Punta Cana coming back it's heading in the right direction. Cuba and Las Vegas are still desperately needed. Alot of hope is on Norwegian for these types of routes but they'll only happen if they give us a 787 and so far I've seen no mention of it.
Canada is another one that is lacking with Toronto underserved and Vancouver missing. Air Transat have expanded
around BHX and Rouge and Westjet have added but so far we're still waiting. I'd also like to see Emirates get a little competition going east.
BHX is definitely riding a wave at the moment so we'll see what happens over the next 12 months or so.
I do wonder if the arrival of Vueling, Wizz etc is making EZY sit up and take notice?
If Norwegian give us something substantial (i.e. a base) then I think they'll have to take notice.
It's always baffled me why Easyjet have a full ticket desk at BHX when they only have one year round route? You would assume that it's being paid for and the staff don't come for free.