I'll be interested to see how this works for Eastern. After all, it is Flybe Operated by Eastern. I don't know how well the Flybe price structure and Eastern's cost structure sit together. I would have thought that, for Eastern to operate the franchise, presumably with a franchise fee that they did not previously have to consider, they will have to make some significant changes to their operation to make it financially viable. Undoubtedly, the Flybe brand, ease of booking and lower prices will encourage more passengers but, from my recent trip to Southampton with Eastern, passenger numbers didn't seem to be an issue.