White Heather
Elite Pro-Member
Totally agree with you. The problem is their business plan and attitude. They haven't been that interested in LBA since DSA opened and no doubt they were enticed to go there and close the LBA base. It's the same at LPL I believe. Their view is we can travel to MAN, DSA or NCL. It doesn't matter to them that LBA has a huge catchment area. For the past 20 years they have been half hearted in everything they have done at LBA.TUI can make this base work there is no reason they cannot. The trouble with TUI when they do come to this base is that they just seem to want to serve everywhere with 1 aircraft and that doesn’t work. So that leaves them with options
i) Serve everywhere and it doesn’t work - cut the base. Have a few years out of the base and come back to us. Repeat the cycle.
ii) Cut down to what sells, and with decent profit/revenue, and fly there. Depending on the flights chosen they could quite easily do a daily flight to Palma, followed by Turkey and Canaries (Tenerife) maybe a dash of Greece and Egypt/Tunisia thrown in.
iii) Start serving markets not served from LBA that can easily make money and do it well. Your likes of Egypt, Tunisia, Morocco, and Cape Verde. All I suspect will sell very well, all which would/could work from LBA. Cape Verde and Egypt would keep an aircraft throughout winter at LBA throwing in Tenerife for good measure (cruising) and a ski destination (chambery?!) and your done. Egypt, Tunisia, Morocco and Cape Verde don't have Jet2 competition.
The trouble with TUIUK is it try’s to serve everywhere with a finite amount of resource. That doesn’t work against the likes of Jet2 and Ryanair. A weekly flight to Corfu doesn’t stand well against 4 weekly flights from Jet2. This is their bigger wider issue. Limited resource and the “want” to serve everywhere be it with one based aircraft or W pattern flights. TUI need to really sit down and figure out what they want and where they see themselves in 2/5/10 years time. What once worked no longer does. Retreating back to bigger bases doesn’t work as it will leave the market open to the likes of Jet2 and Ryanair to take.
TUI rarely expand, they add new destinations for sacrifice of one of the frequent flights to other destinations. I've yet to see TUI go into expansion mode and add an aircraft here and an aircraft there on a frequent basis. Yes they've got 25 Max 8 coming, and a further 18 Max 10, but how much of that will be replacing other 737-800's and on top of that how many of all those aircraft will be based in the UK. The 43 aircraft will be shared out amongst the whole group of TUI airlines, including TUI Germany, TUI Scandinavia, TUI Belgium/Netherlands and the UK. Does anyone know the strategy for the 43 aircraft coming along and how many will go into TUI UK? A 2 base Max 8 TUI presence at LBA will have no detrimental affect to DSA or MAN. In fact TUI could quite easily make DSA/LBA complimentary of each other especially in Winter for example. Palma and Turkey market is that big that MAN/LBA/DSA would easily compliment each other. If it can work for Jet2 to have daily flights from LBA to DLM and 19 weekly flights from MAN I'm sure it can for TUI.
TUI need to start buying 2nd hand 737-800's to assist with expansion, and have a long term plan and strategy for the UK short haul market which clearly is profitable (as seen at Jet2) and execute it. However TUI UK is just another arm for TUI Group so would guess it's the bigger wider group picture which takes president.
They have a opportunity after TC for Short, Medium and Long Haul, it is almost there's to loose. I feel if they don't act soon they'll remain stagnant as they have done and sadly will allow Jet2 to overtake them as NO.1 tour operator before they even consider long haul.