I would be delighted if Thomson/TUI offered Mombasa or the long haul ski routes provided the relevant airlines have the B787, A330 or A340 and indeed A350 to manage a nonstop. I had mentioned Delta ( if and when they cross the threshold ) could be persuaded to offer a seasonal Denver in addition to Atlanta.
Cuba would I feel, be a total sellout from inaugural to final seasonal operation and prevent our precious and discerning Midlanders from the ordeal of getting to the London stables and the costs involved could be spent in resort.
The key of course is availability of suitable aircraft for a season to operate to passenger satisfaction.
We already have Mexico, Carribean and Florida but BHX really needs to spread out to destinations more interesting and to those places that consumers wish to travel without the London ordeal.
BHX should not need to compete with MAN, EMA, LHR, STN or LGW. BHX can forge it's own identity with it's own portfolio of airlines and routes to keep both business and leisure passengers happy to use possibly the nicest regional airport in the UK.
Every person that goes to Manchester or London is lost earnings for Birmingham and that is avoidable if there was some 'oomph' within airport management to get things moving along in all markets.
The potential for growing the airport exists but is the will to maximise that potential out there?
END OF RANT.