I bet the "decision-makers" (if there are any currently) at BHX will want to see them stay in the absence of any transatlantic alternatives. But maybe Primera really only wanted the euro holiday market and used TATL as a bargaining chip?
737 YL-PSG, has finally departed to Palma almost 3 1/2 late, so the poor Malaga passengers due out at 07:00 are delayed even more now, if they use the same aircraft a delay of 17 1/2 hours is on the cards! oh dear, I wonder what information Primera are giving the passenges stuck at BHX and AGP!
I think we need to place primera in the Hard to Do work pile and see whether someone else will take the plunge.
My main concern, is the reputational damage they have wrought on Birmingham as a long haul destination. Whilst I am not too bothered by the USA links, bigger fish to catch than that, hopefully we will see the restoration of Canada before too long.
India is where we need to focus (not you Primera, polite please). Links to our future main trading partners are far more important. US is not investing outside of the US so little benefit for the Brum economy.
Hopefully very little and probably negligible compared to their own brand reputation which will still be running the gauntlet on short haul and elsewhere.
Surely any airline development team worth its salt would be analysing the Continental/United service that lasted 20-odd years rather than a two-month operation which was a horror show but merely reflected problems with the airline as a whole?
It's a real shame Primera isn't an option for this summer/autumn, despite all of their issues I'm sure they would have actually provided a decent service - in a similar way Ryanair do.
They 'get you there', you don't always need baggage, or food, or even entertainment. A lot of people would sleep if the timings were right for example and eat before/after, hopping over the Atlantic isn't that long.
Even now, I personally wouldn't discount them completely if I was looking to fly to the US, as a matter of fact just last week I booked to go to NY and Boston two places I could have flown straight from home, but as Primera aren't present for the foreseeable from BHX and didn't fancy going down to STN (for the third time this year ), I looked at MAN/LHR options.
Cost was the main search criteria, and ironically we ended up with Virgin from MAN with baggage included, it was actually cheaper than their 'light' fare.
I would be interested in an explanation for this: https://i.imgur.com/fDTJwEo.png
I maintain that there is a market from BHX, a lot of that admittedly may be business travel which Primera were never likely to grab, especially without any alliance or connections on either end.
Marketing is key for a service like this to succeed, if only they had given it the benefit of the doubt this summer they could have done really well.
I genuinely hope they return next year despite all their faults, they do need to work on customer service and branding but low cost TATL is viable in my opinion.