TheLocalYokel
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- Jan 14, 2009
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- #321
Don't know what they were expecting. The BHX flights were always rammed. With that sort of market Wizz ought to have been able to adjust their pricing if they felt it necessary.According to this article the Bulgaria flights weren't as successful as they thought they'd be so they chopped them.
http://m.novinite.com/articles/183512/WizzAir+Stops+Most+of+its+Flights+from+Bulgaria+to+the+UK
They obviously got the market right before they began the route but apparently (if we really are to believe this reason and I'm not convinced) not the fare levels.
I can give a number of Ryanair examples, not particularly BHX-related, where routes have been axed with a history of exceptionally high load factors all the time. We all know that yield is what matters and that fare prices are probably the most important component, so why don't airlines when they assess a market correctly prior to commencing a route also establish the sort of fares needed to make it a success?
) on Tue, Thur and Sat.